I built the AI concierge for a national museum's AI summit, co-founded a platform, and designed two sites from scratch. 21, Melbourne, doing all of it at once.
Anka's voice AI assistant
At heya I built Nelly, the AI concierge for the National Communication Museum's AI Summit 2026, and pushed live agent performance up 30% in three weeks. I'm 21, studying at Melbourne, and alongside that I co-founded Webber to fix how influencers and brands work together, ran full rebrands, multi-platform campaigns and shipped UI directly in code. I move fast, take real ownership, and figure most things out before I have to ask.
Built Nelly, the AI concierge for the National Communication Museum's AI Summit 2026. A public-facing voice agent representing a national institution, designed and shipped live for the event. I owned the agent logic, prompt architecture and conversational design from brief to live, with the team at heya.
My solo project at heya. An optimisation system for AI voice agents that structures knowledge bases, system prompts and LLM behaviour so agents actually handle real queries reliably.
Co-founded a platform that closes the gap between influencers and brands. Handles brand deal infrastructure, campaign participation and creator intelligence, so both sides stop leaving money on the table.
Built Nelly, the AI concierge for the National Communication Museum's AI Summit 2026. A public-facing voice agent live in front of real museum visitors. Pushed our live agent performance up 30% in three weeks by restructuring prompts, redesigning the knowledge base and tuning LLM behaviour. Rebuilt a client's broken production agent from scratch in 24 hours. Set up versioning and PM systems for internal AI work so briefs actually turn into shipped product.
Built the platform from scratch to close the gap between influencers and brands: brand deal workflows, campaign tooling, creator intelligence. I own product direction, growth strategy and execution. Took it from an idea to a live product while making all the calls a founding team makes every day.
Ran a full rebrand: identity, colour system, website rebuild. At the same time, content strategy across Instagram, LinkedIn, Facebook and TikTok. Engagement grew over 100% on every platform, and we hit #1 on Google through organic SEO alone. Also shipped UI elements directly in code.
Co-chaired the undergrad student forum for the Arts community. Sat between faculty and students to push real changes through.
Strategy, roadmap, execution, iteration. I take full ownership from ambiguity to shipped. I've managed product cycles, built PM systems from scratch and grown platforms without a playbook to follow.
Notion · Linear · Figma · Analytics · Go-to-market
I build the layer that makes AI agents actually work in production. Prompt architecture, knowledge base structuring, LLM behaviour frameworks, system prompt engineering. Reliable at scale, not just in demos.
Vapi · Claude · Gemini · ElevenLabs · Cursor · n8n · Automations · RAG pipelines
Design and content as a business lever, not decoration. I've rebuilt brand identities from zero, run multi-platform social campaigns, hit #1 on organic SEO and shipped UI directly in code.
Figma · HTML/CSS · Adobe CC · Paid social · SEO
Brand design and social campaigns built from scratch for Webber and heya.
Webber · Brand & Campaign Design · 2025
Multi-variant paid social campaign for heya. Three copy concepts, each tested across dark, purple gradient and warm gradient creative. Built for LinkedIn and Instagram, targeting SMB decision-makers.
3 variants · 3 concepts · scroll to explore →









Heya Voice AI · Paid Social Campaign Design · 2026
Two sites designed and shipped end to end — built to show what AI products look like when the person making them actually uses these tools every day.
Layout, motion and visual system for the new heya website — built to feel like a real software product, not another AI startup template.
A custom voice widget with live amplitude bars, draggable scrubbing and live transcription — designed to sit inside a page like it belongs there.
Open to roles in product management, AI engineering and growth, especially at companies building with AI or moving fast on hard problems. Always happy to chat, even if nothing's open right now.
Allow access to Anka's narrator. She can't hear you until you let her in at the end of the tour.