Anka's site.

Product, GTM and AI. I took a voice concierge live at a national museum's AI summit, rebuilt client agents with real metrics, and turned market analysis into positioning. Final-year Melbourne.

get in touch

Anka's voice AI assistant

scroll

about

Final-year University of Melbourne Arts student, Psychology and Media. At Heya AI I built Nelly, the public voice concierge for the National Communication Museum's AI Summit 2026, rebuilt two clients' live production agents, and solo-built Parlance to improve voice-agent reliability from real call data. I also turned a mortgage-broking market analysis into the positioning a finance firm now leads with. I build the systems, ship them, and improve them with usage data.

50%+ Customer intent & eloquence lift

54→32s Avg resolution time cut

#1 SEO & AEO on an 80%-difficulty keyword

10 Inbound leads, Heya site month one

projects

AI Concierge · National Communication Museum · 2026

Nelly · NCM AI Summit Concierge

Built Nelly, the public AI voice concierge that represented the National Communication Museum at its 2026 AI Summit. Owned it brief to live (agent logic, prompts, integrations and conversation design) and shipped it to real visitors.

AI · Systems · Heya AI

Parlance

Solo-built internal system that improves voice-agent reliability by structuring knowledge bases, system prompts and LLM behaviour from real call data.

Product · GTM · Heya AI

Heya website & lead funnel

Built Heya's website and lead funnel from scratch, optimised for search and AI answer engines. Generated 10 inbound leads in the first month.

experience

Dec 2025 – now Heya AI

Product & Growth (promoted from Growth Associate)

Built Nelly, the public voice concierge for the National Communication Museum's AI Summit 2026, owned brief to live. Rebuilt two clients' production voice agents: lifted positive customer intent and eloquence by over 50%, and cut average resolution time from 54 seconds to 32. Solo-built Parlance, introduced PM systems across internal AI work, and built Heya's website and lead funnel (10 inbound leads in month one).

Sep 2025 – Jan 2026 Australian Finance Brokerage

Marketing & Design Strategist (promoted twice in five months)

Achieved #1 SEO and AEO ranking for an 80%-difficulty keyword through organic optimisation. Ran a full market and competitor analysis of the mortgage-broking industry and turned it into the positioning and strategy the firm now leads with. Led a full rebrand and built the company's cross-channel media strategy.

Mar 2025 – Dec 2025 University of Melbourne

Arts Student Forum Co-Chair

Co-chaired the undergrad student forum for the Arts community. Sat between faculty and students to push real changes through.

what I do

Product & Growth

Product strategy, go-to-market, stakeholder management and delivery. I take ownership from ambiguity to shipped. Built PM systems, lead funnels and positioning from research.

Notion · Linear · Figma · Competitive analysis · Public speaking

AI & Systems

Voice agents, RAG pipelines, prompt and LLM-behaviour design, integrations and automations. Built for production reliability, not demos.

Retell · Vapi · ElevenLabs · n8n · Webhooks · RAG · LLM testing

Creative & Brand

Design and content as a business lever. Full rebrands, paid social, SEO and AEO, including #1 organic ranking on a high-difficulty keyword.

Figma · HTML/CSS · Adobe CC · Paid social · SEO

design & social

Brand design and social campaigns. Past work for Webber, current work for Heya.

Webber · Brand & Campaign Design · 2025 · past project, no longer active

heya voice ai · AI coordination campaign

Multi-variant paid social campaign for heya. Three copy concepts, each tested across dark, purple gradient and warm gradient creative. Built for LinkedIn and Instagram, targeting SMB decision-makers.

3 variants · 3 concepts · scroll to explore →

Heya: Is AI right for your business? Dark

Heya: Is AI right for your business? Purple

Heya: Is AI right for your business? Warm

Heya Voice AI · Paid Social Campaign Design · 2026

ui design

Sites and product UI built end to end, including Heya's website and lead funnel, and Parlance's voice widget.

01 · heya New site design

Heya's website and lead funnel: layout, motion and visual system, built and optimised for search and AI answer engines.

0:00 0:00

02 · motion Hyperrealistic motion design UI

An interactive interface with hyperrealistic, cinematic motion: rendered objects, depth and lighting that move with real-world weight, tuned so the UI reads as filmed rather than animated.

0:00 0:00

03 · spot a car Car-broker site design

A site for a car-broking service: dark, high-contrast layout with a live quote flow, built to take a buyer from "I want a car" to dealer quotes in hand, same day.

0:00 0:00

04 · parlance Voice widget design

A custom voice widget with live amplitude bars, draggable scrubbing and live transcription, designed to sit inside a page like it belongs there.

0:00 0:00

Let's connect.

Open to product management, go-to-market and AI roles in Melbourne and remotely. Product strategy, voice agents, integrations. Happy to chat even if nothing's open right now.

udhankasvn@gmail.com 0433 859 412 linkedin udhanka.com