# Udhanka (Anka) Saravanan

> Designer in Melbourne, Australia, working across brand, web and AI product. Product Design and Growth Lead at Heya AI. Builds custom voice and chat AI agents, and designs and builds websites and product UI end to end.

- Name: Udhanka Saravanan (goes by Anka)
- Location: Melbourne, VIC, Australia
- Contact: udhankasvn@gmail.com, https://linkedin.com/in/udhanka
- Open to design, product and AI roles in Melbourne and remotely.
- Women in Digital Rising Star finalist. Final-year Psychology and Media, University of Melbourne.

## Pages

- [Home](https://udhanka.com/): about, selected work, agent building, experience and contact
- [Work](https://udhanka.com/work): web and product UI, plus brand and campaign design
- [Thoughts](https://udhanka.com/blog): writing on AI, product and the work in between
- [Tulip's garden](https://udhanka.com/garden): a live, gamified autonomous agent that runs her own garden world
- [Just art](https://udhanka.com/art): a full-screen board for doodling and painting by numbers

## Work

1. [Backbook](https://udhanka.com/work#backbook) (2026): follow-up tool for mortgage brokers. Finds who in a broker's book to call and why, drafts the message from their notes, and sends on confirm. Live at https://backbook.com.au
2. [Heya website and lead funnel](https://udhanka.com/work#heya): layout, motion and visual system, built and optimised for search and AI answer engines. 10 inbound leads in the first month.
3. [Hyperrealistic motion UI](https://udhanka.com/work#motion): rendered objects, depth and lighting that move with real-world weight.
4. [Spot a Car](https://udhanka.com/work#spot-a-car): car-broker site with a live quote flow, from "I want a car" to dealer quotes in hand, same day.
5. [Reclaim mascot](https://udhanka.com/work#reclaim): a 3D company mascot modelled, textured and lit in Blender.
6. [Foodle](https://foodle.lol): a daily game. Guess the country from a photo of a dish in five tries.
- [Brand and campaign](https://udhanka.com/work#design): paid social for Heya (three copy concepts across three treatments, for LinkedIn and Instagram), and Webber, a past waitlist-launch campaign.

## Experience

- Product Design and Growth Lead, Heya AI (Nov 2025 to now; promoted from Growth Associate). Building an onboarding and agent-construction platform for non-technical people. Built Nelly, the AI concierge for the National Communication Museum's AI Summit. #1 in SEO and AI recommendations for voice agents in Australia across Gemini, ChatGPT and Claude. Designed and built the company website.
- Founder, Lacyfit (launching soon). A women's activewear brand.
- Marketing & Design Strategist, Australian Finance Brokerage (Sep 2025 to Jan 2026; promoted twice in five months). Full rebrand including the site's UI; #1 on Google through organic SEO; social engagement up more than 100%.
- Arts Student Forum Co-Chair, University of Melbourne (Mar 2025 to Dec 2025).

## Skills

- Design: Figma, HTML and CSS, Adobe CC, Blender, paid social, SEO and AEO
- Build: voice and chat agents (Retell, Vapi, ElevenLabs), agent fine-tuning, RAG pipelines and LLM testing, n8n, webhooks and API integrations, AWS and Cloudflare, Python basics

## Writing

- [Technical fluency ≠ technical credentials](https://udhanka.com/blog/technical-fluency) (13 July 2026): a technical credential and actual technical fluency aren't the same thing, learned working on an agent that kept getting information wrong.